Enginance supports Software as a Service (SaaS) companies and startups with understanding their data to comprehend, visualise, manage and improve performance. Some of the metrics adopted for SaaS analytics are:
- Monthly Recurring Revenue (MRR)
- Annualised Run Rate (ARR)
- Average Revenue Per Account (ARPA)
- Average Sales Price (ASP)
- Customer churn %
- Net new customers
- Customer Acquisition Cost (CAC)
- customer LifeTime Value (cLTV)
- CAC : cLTV ratio
Enginance assists clients to harness the associated business intelligence so as to optimise operations, improve efficiency and enhance profitability. In addition, we help start-ups to evaluate their price-setting and forecasting during the business-case phase.
Enginance is also able to design bespoke reporting dashboards that present data/results and performance on a set frequency (e.g.: every month) and to help clients interpret their data and make empowered and informed decisions.